A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I think it's safe to say that by about 2010, email marketing was a full-fledged marketing ...
A/B testing is nothing new. It has been a staple of direct marketing campaigns for decades: Before the web, it was catalog mailers and infomercials; since coming online, it’s been used for improving ...
PostHog, a service that offers a variety of analysis and research tools, including A/B testing, engineer Lior Neuner has compiled a list of typical mistakes that are often made when performing A/B ...
A/B testing of sites and apps is usually the domain of developers and IT teams. With the relaunch of its Visual Website Optimizer (VWO), however, Wingify hopes to make A/B testing accessible for more ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...
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