In 2019, Deloitte’s Director of Research, Technology, Media & Telecommunications Duncan Stewart made a bold prediction. He said AM/FM audiences 18-34 would be larger than TV audiences for the same age ...

As Americans continue to cut the cord on cable TV, brands should consider doing the same with their advertisements in favor of more radio. AM/FM outperforms cable TV when it comes to reaching key ...

As 2021 comes to a close, the subject of AM radio’s continued viability in the coming years has arose anew, driven by the decision of companies including Cumulus Media to surrender the licenses of ...

Commercial FM radio stations generally use content/ad ratio as a selling point to listeners, clustering them all around the 12 minute mark. TV, often lambasted for increasing ratios in recent years, ...