Animal ASMR videos, like the one of Phoebe eating, capture the quiet, repetitive sounds animals make—soft, textured, and ...

It's no secret we love animal ASMR around here. After posting this video of goat Levi enjoying extraordinarily long water ...

There are over 5 million ASMR videos on YouTube, according to Think With Google. What might have seemed like a temporary trend, has become a booming industry and a pleasurable activity that’s likely ...

April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

The autonomous sensory meridian response (ASMR) could help you access an altered sense of consciousness, research suggests. Oxytocin, colloquially known as the love hormone, is largely responsible for ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...