Forbes contributors publish independent expert analyses and insights. I write about how AI will impact people, business and society. Search volume is down, with AI chatbots increasingly providing ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Have you ever felt like marketing is a secret club where only those with advanced degrees or years of experience get to succeed? The truth is, you don’t need a PhD—or even a formal background in ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

It's happened to plenty of online businesses: A customer's quick question through an automated service gets missed. Or maybe they abandon their search on one platform, but come back via another, and ...