Update 2: The security researcher who discovered the privacy failure reports that Apple has now fixed it. As of iOS 15.4 and watchOS 8.5 the Mail app on the watch no longer leaks the IP address ...

Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.

If you don’t like marketers (or anyone else) knowing when and where you read your email, Apple’s feature will help you reclaim some privacy.

This feature is only available in Apple’s built-in Mail app, and won’t affect any email you read in other email apps. It’s not enabled by default, so you’ll have to turn it on yourself.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerri Driscoll, VP of marketing strategy ...

Email open rates offer insight into audience engagement and a campaign's overall effectiveness, information that, in some cases, translates into ad dollars.

Heads-up: The mail privacy protection introduced in iOS 15 doesn't apply to the Mail app on the Apple Watch. Both the Mail app and the notification preview on the Apple Watch download remote ...

Let’s assume most Apple Mail users opt in. How necessary is this data to building email-based businesses? Over the past day I’ve read and heard lots of disagreement.

Apple will change business communications with the introduction of privacy-focused features in its new operating systems this year.