First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just “Apple TV.” The intention is to provide the streamer a “vibrant new identity,” Apple said, but as ...

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

Apple TV’s arrival on Android devices earlier this year was a long time coming, but the app still had some limitations. Thankfully, a new update to the Apple TV app has fixed one of the biggest issues ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

In what could be Apple's quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and confusingly becoming just "Apple TV." The Apple TV+ streaming service is ...

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Michelle Ehrhardt is Lifehacker's Associate Tech Editor. She has a bachelor's degree in history from Earlham College, where she also double majored in theatre. She also holds an MFA in game design ...

Apple is one of the early pioneers of the streaming era, as it released its first Apple TV device in September 2006. However, it wasn't until the second-generation model, which came out 4 years later, ...

As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before… On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as ...