Apple enters 2026 in a paradoxical position: one of the most profitable companies on the planet, yet no longer the market's ...

Things are changing at Apple World Today — and we hope you’ll join us in our new adventure. Back in February of 2015 when Apple World Today (AWT) first launched, we had a rather simple goal in mind — ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Taking a look back at this week’s news and headlines from across the ...

Alphabet ( GOOG, GOOGL) has officially overtaken Apple ( AAPL) as the second most valuable company in the world. The company ...

Apple's smartphone shipments in 2025 are expected to top Samsung's for the first time in over a decade and become the world's leading seller of smartphones, according to a new report. An analysis by ...

Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other ...

Apple has sent a new round of cyber threat notifications to users in 84 countries. In a statement the tech giant said that “to date we have notified users in over 150 countries in total.” Apple’s ...

Apple had a record-breaking year. Now its remarkable story just got a new plotline that goes well beyond profit milestones, Services momentum, or the unexpected softness in iPhone Air sales. The same ...

A new Counterpoint Research report suggests Apple is on track to surpass Samsung in global smartphone market share thanks to strong iPhone 17 sales. While Samsung’s broad lineup once gave it an edge, ...

Apple Inc. (AAPL) remains a defensive mega-cap pick amid macroeconomic risks, despite underperforming some peers and offering modest growth prospects. AAPL benefits from stable inflation, a softening ...

Smiles on the outside, dying inside? Tim Cook and employees on iPhone 17 launch day Credit: Justin Sullivan/Getty Images Apple CEO Tim Cook should be celebrating, and not just because he turned 65 in ...