A brand staple, the Diamond Primer is what keeps the brand’s cult-favorite Diamonds, or eye glitters, stay put all day long. With a doe foot applicator, you can easily apply it to the tops of your ...

It’s not a phase, Mom — soft goth is officially the makeup style of the season. “After seasons of clean beauty, soft goth brings mood and emotion back to makeup,” says celebrity makeup artist ...

2026 beauty is bold, expressive and unapologetically imperfect. From goth makeup to sparkles and smoky liner, here’s what’s really coming next. As we close 2025 out, it’s clear that makeup has been ...

The landscape of alternative beauty is vastly and rapidly changing. With the rise of #AltTikTok catapulting the umbrella of alternative culture, music and fashion into the mainstream eye, now even the ...

It all started with a Google Doc, which outlined the products she uses to keep her skin clear. Rio now writes about beauty products full-time. She’s not a professional, she’s just crazy. In the past, ...

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The makeup artist revealed that she kept Wednesday's signature moody purple lip shade the same as in season 1 Jalalvand also explained that she took inspiration from Sophia Loren and Siouxsie Sioux ...