The beauty industry is officially betting on sports. Some may try to chalk this up to the Taylor Swift effect, but that doesn’t give women—and their varied, multifaceted interests—enough credit.

My guess? With pioneering beauty brands like Covergirl, Sephora, Essie, and Fenty leading the way, gender and pay equality in sports will soon follow.

The US rugby player is one of the sport's biggest stars, based on her huge social media following and her messages around ...

The contrasting worlds of beauty and sport are now more aligned than ever with huge brands investing in big collaborations. Here, a writer discusses why.

It is beauty that allows sports to stay relevant in the long and the short form, to the old and the new.

Athletes Feats: Beauty industry puts female sports stars in the spotlight Facing a cosmetics slowdown, retailers hope to pump up sales with female sport stars.

AOL.com is looking at the difference in expectations for male and female athletes and why that might be unfair.

Essence Beauty joined the beauty talk with top athletes moderated by Girls United to discuss the beauty in sports on the BeautyCon™ stage.

Following a century of Popes who have been enthusiastic about sports, Pope Francis met with the Italian and Argentine soccer teams, urging them to contribute to the common good in their calling.