When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...

This week, in conjunction with the start of the Consumer Electronics Show (CES) held in Las Vegas, Nevada, Brand Affinity Technologies (BAT) announced a partnership with the Consumer Electronics ...

Explore how Hilton adapts to agentic AI, enhancing brand loyalty through strategic influencer partnerships and digital ...

If the Republican Party is known for its consistent stance and the Democratic Party for a more splintered opinion, it is no more apparent than in party members’ affinity towards certain television ...

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 4 sec ago By Maia Vines - 2 hours 12 min ago By Asa Hiken - 2 hours 12 min ago By Will Johnson - 2 hours 39 min ago By Aleda Stam ...

Iterable today released Brand Affinity, an intelligent personalization solution for marketers to measure customer sentiment. Powered by Iterable AI, Brand Affinity helps marketers identify, segment, ...

Here are some practical tips to get more engagement using Facebook Reactions and increase the level of affinity your customers feel toward your brand. Just over a year ago, Facebook released Reactions ...

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, ...