So, what starts as “let’s understand if people have heard of us” will depressingly and inevitably become “we need to raise ...

When it comes to branding, having a recognizable name can be the ace up your sleeve that sets you apart from the competition. After all, brand awareness is the cornerstone of marketing success. Take ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. Hi-Chew may be 50 years old, but the Japanese ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...

At the beginning of 2025, WIPO handled the ‘noon.ae’ case, which saw another complainant lose a domain dispute in an attempt to recover its domain name after it incidentally lapsed. This domain fell ...