WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...

I think we can all agree that shopping for bras is, well, a real struggle. They're either too tight, too loose, rub your skin uncomfortably or poke you in the sides (to name just a few common gripes).

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There's no better feeling than taking off your bra after a long day. No wonder: Skin irritation, tightness and scratches from exposed underwires are just a few pet peeves of bra wearers. And shopping ...