Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

CRM users need to be trained. But they don't particularly like training, and they sure don't remember it. Is there a better way? We all know the drill: as a software deployment draws near, it must be ...

Welcome! We are happy you are here. Thank you for your interest in building your skills within the Enrollment Management CRM (Salesforce/TargetX). Our goal is to help users understand the tools within ...

Every business can benefit from a customer relationship management (CRM) system; however, the needs of small to mid-sized businesses (SMBs) often differ significantly from those of enterprises. Not ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Customer relationship management (CRM) initiatives are one of the few areas where IT spending is actually on the rise. Cahners In-Stat forecasts that the $9.4 billion now being spent on CRM will grow ...