Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

And the cycle of proprietary software continues. I wonder what will replace discord once it gets adequately shitty. Probably will be with some other proprietary software which will be nice to begin ...

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...

Paid search audits are essential. But let’s face it: they can be a beast to do. It’s not just about understanding complex strategies; it’s about meticulously reviewing every setting, campaign, keyword ...

Retailers have moved online to grow faster and reach new customers. But along the way, many have unknowingly opened the door to competitor bots. These bots look like customers. They visit sites, click ...

Maximize ad profit. Stop wasting budget on weak pages. Learn the strategic landing page audit process to boost your conversion rates. Your campaigns are only as strong as the pages they lead to. You ...

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views. Want to get more out of your Google Ads account while keeping your budget in ...