LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

When the year's largest television audience convenes for the Super Bowl on Sunday, advertisers will be spending an estimated $2.4 million for each 30-second cinema-quality commercial. But just as ...

Yelp is downgraded to "Sell" as secular headwinds and AI disrupt its core ad business. YELP faces declining ad clicks, weak restaurant and housing sectors, and intensifying competition in vertical ...

“Since your ad is shown across the internet, it’ll also appear on scam websites operated by criminals. Their bots click on your ad, usually repeatedly, and for each of these fake clicks you’re charged ...

New Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns Company secures strategic growth ...

If you suspect an after-click abyss in your funnel, run this simple diagnostic: Tap your latest ad from Instagram or TikTok.

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

The ad-click growth rate rose 3% YoY for the third straight quarter on Google, but the cost-per-click (CPC) growth rate continued to decline after peaking in early 2024. The average CPC for Google ...