Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

This is a preview. Log in through your library . Abstract A relatively recent innovation in research on attitude constraint is the specification of hierarchical models of mass belief systems, where ...

This study examined the relationships between religious orientation and components of religious attitudes. Religious orientation was measured using Batson, Schoenrade, and Ventis' (1993) Religious ...