To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Market research is a powerful tool for unlocking answers to ...

The are a number of key benefits to conducting marketing research. These benefits are largely centered around the information companies can obtain from phone and mail surveys, or focus group ...

In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of your target ...

Market research provides businesses with valuable insights into their competitors, customers and industry trends. Do it well and you can spot new opportunities before your competitors. You’ll also be ...

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

The relentless pace of change that affects the technology industry is unremitting. When new technology can upend a marketplace virtually overnight, keeping current with customer expectations, ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

LinkedIn is a powerhouse for legal marketers for so many reasons. It’s obviously a great place to make professional connections, and it’s an important platform for sharing thought leadership and using ...