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The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...

Before the Astra, Opel’s compact model was the Kadett. You can find out more about the Kadett/Astra lineage in our extensive guide about the subject, but here’s the thing - Opel is poking VW with the ...

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Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.

If you remember Volkswagen’s “Das Auto” marketing slogan, you remember when the German giant was on top of the world, eventually becoming the planet’s largest automaker. Then Dieselgate happened, and ...

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The ...

Volkswagen is hoping to rejuvenate its image following its emissions scandal and is planning to dump its current slogan "Das Auto". Scarred by a public relations thrashing over its "Dieselgate" ...

Matthew Karnitschnig is POLITICO’s chief Europe correspondent. BERLIN — Europe’s worst-kept secret is that the Germans ultimately decide everything. “I’ll never forget how all the other member states ...