Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

You probably receive one every day - a personal invitation, exclusive sale, time-sensitive offer, catalog, flyer or a “welcome to the neighborhood” greeting. These mailers find you at your house, in ...

CHANHASSEN, Minn., April 4, 2017 /PRNewswire/ -- IWCO Direct, a leading provider of data-driven direct marketing solutions, announced it has been ranked as the number one direct mail service provider ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

NORTH TEXAS (CBSDFW.COM) — Countless local businesses have felt the ripple effects from the COVID-19 crisis — retail stores have seen plummeting sales, restaurants have limited service and hair salons ...