Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

Here’s a rare non-political letter from me. Lately, I notice an increasing frequency of two tricks by direct mail advertisers. One is leaving the outside of the envelope essentially blank, with no ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...