Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

The convergence of technology, media, and marketing isn’t just another chapter in the evolution of B2B marketing; it’s an ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Vereigen Media Launches Direct from the Source a Thought Leadership Series for B2B Marketers Seeking Real Insights Vereigen Media Launches Direct from the Source a Thought Leadership Series for B2B ...

Influencer marketing isn’t just for direct-to-consumer brands anymore. In fact, according to a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business marketing efforts focused on newly established companies across the United ...