A homemade song drew creator remixes, thousands of comments and millions of views—without any ad spend from the soda brand.

While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

AUSTIN (KXAN) — Dr Pepper is back for another round of “Fansville” commercials to start college football season, and Texas Longhorns quarterback Quinn Ewers gets deputized. It’s the seventh season of ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...