Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

You’ve heard me talk plenty about e-mail newsletters. I’ve praised their value as vehicles for customer relationship management and their potential for minimizing necessary media spending (thus ...

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it ...

In the realm of business, newsletter distribution is one of the simplest forms of advertising available. This outreach is a way in which companies can directly communicate with current and prospective ...

Is killer content killing you? Too much of it? Not enough? Do you notice the months getting shorter and your deadlines rolling around with increasing frequency? If publishing a regular email ...

Email marketing newsletters are a major part of B2B marketing, but they are often done half-heartedly or not at all. To write a successful newsletter — i.e., one that will get you a hefty return on ...