Kevin Cox of the Electra Bicycle Company in Encinitas. Photo by Luis Montegueado Jr. In a building near the beach, an Encinitas company is selling the Southern California lifestyle. On wheels. Founded ...

Trek subsidiary Electra has added a new member to its Loft family of ebikes, a lightweight commuter named the Loft Go 7D EQ with torque-sensing pedal assist and a 40-mile battery, plus the option to ...

Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

Let's face it; we don't all need some extreme bicycle that we'll never exploit to its fullest capacities. For folks like you and me seeking a bicycle that's comfortable, reliable, and stylish, there ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

A popular line of children's bicycles is being recalled because their brakes could fail and cause riders to lose control. Trek Bicycle Corporation issued the recall for about 68,000 bikes with coaster ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The Consumer Product Safety Commission issued a recall today of Schwalbe ...