A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Lead generation is one of the trickiest parts of sales. No matter how good a salesperson is at closing deals, generating new sales leads can still be a huge challenge. That’s why most salespeople end ...

For your business to grow, it needs to have a constant stream of leads. That way, when clients drop off, they are replaced. Enquiries turn to sales calls and signups, meaning more revenue and profit ...

Learn about the different types of leads and proven strategies for successful lead generation. Boost your business with high-quality leads. Today’s consumers have an almost limitless amount of ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

The ongoing Covid-19 pandemic is changing the world as we know it, and marketers need to respond to changing ideas and behaviors among businesses and consumers. Some of those changes reflect in B2B ...