Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes ...

Similar to Smart campaigns and App campaigns, Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks.

Google Ads App Gets New Features After 3 Months of No Updates An update to the Google Ads mobile app helps keep advertisers more informed with custom notifications.

Google has now officially updated the Google Ads app with its own dedicated dark mode, giving it parity with the growing array of darkened Android apps.

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not ...

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar ...

Oddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager accounts at the top level. The Microsoft Ads ...