Just six months after walking back another of its privacy focused changes, Google is once more making changes to how it handles private user data in Google Chrome and its related applications. The ...

Most discussion of Google’s Privacy Sandbox proposals have focused on what they mean for the Chrome browser. After all, it’s Chrome’s deprecation of cookies that has seemed to be the motivating force ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

That idea was dropped last year amid regulatory concerns. Third-party cookies were reinstated, and Google also said it provides “a new experience in Chrome” for users to be able to adjust their ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

I might have to rename our Data Privacy Roundup newsletter as the “Privacy Sandbox Bulletin.” First, the UK’s CMA announced on Friday that it’s begun the ...

Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Privacy Sandbox, Google’s attempt to create an alternative to cookies, looks like it has reached the end of the line. The company has announced that it is ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. But Chrome’s issue isn’t security, it’s privacy. These are often seen ...