Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

I might be a dinosaur, but email is still my jam. I prefer communicating via email to any other means of interaction (other than face-to-face). Email is efficient, used globally, isn't OS-dependent, ...