Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Need to pause a YouTube video? Don't be surprised if an ad pops up. The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when a video ...