A pandemic, economic uncertainty, and social distancing — what a kerfuffle we are in right now. As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to ...

Good communication is the key to maintaining your business's relationships with its customers. The people who support your company want to know that their patronage is appreciated and their needs will ...

The problem with customer conversations is that they are often not seen as instrumental to customer conversions, which are the bread and butter of a business. Instead, they are considered intangibles, ...

SCENARIO: You're starting a conversation with a mid-level contact at a new prospect, a large manufacturing firm. You sense from the initial greeting that the contact is willing to have a conversation, ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Direct-to-Customer innovation is coming from a wide range of ...

We've all been there - the dreaded call to a customer service line... AUTOMATED VOICE: Please hold while your call is being transferred. MCCAMMON: ...Frustrating automated menus, long wait times. And ...

Using conversational AI is a smart way to reduce operational costs while having the ability to scale quickly during peak periods. Businesses can now use conversational AI to automate customer-facing ...

Tough conversations are generally difficult to initiate and respond to. Whether they occur in personal or professional life, we are hard-wired to act, react and emotionally invest -- and that makes it ...

Bank tellers do more than process financial transactions. An institution can gain revenue when tellers start sales conversations with customers. The products and services offered by most banks include ...