Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

In 2008, Kevin Body was lost. After several years serving in various fire departments in Washington and Colorado, he received a promotion to the training division. There was only one problem: He had ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...