Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but ...

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.

Using external style sheets is a great example of a tool that makes your job easier. Style sheets dictate how HTML documents look by defining styles for particular elements.