When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: IKEA Thailand Ikea has released a series of poignant ads, raising awareness of the recent ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails with ...

The cheese grater jokes will eventually die down, so Ikea’s Bulgaria stores this week quickly joined the fun of teasing Apple for its new Mac Pro. The Ikea ads feature, of course, a four-sided metal ...

IKEA is offering an unconventional proposition to potentially pregnant women: Urinate on this ad, and you might get a discount. The Swedish furniture and home retail company is running an ad that ...

Today's advertising sphere often revolves around loud design and wacky viral moments, rarely giving us a slice of earnest branding. Cutting through the noise is Ikea's new campaign, celebrating the ...

The company has run a peaceful ad showing college dorms gently being made up, as muted and distinctive sounds provide immense satisfaction. Why has the company created an ad that runs a real risk of ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. [object Event] People’s ...

Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ ...