Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Creators can participate in the app through direct briefs for specific campaigns with guaranteed fees, or challenge-based competitions where performance metrics determine payment. Universal Music ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can ...

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their ...

First we had a wave of new celebrity influencers. Then there was the shift from macro- to nano-influencers, and now ‘de-influencers’ and ‘beige influencers’. It can seem that there are too many types, ...

Why influencer marketing is getting a reality check By all appearances, influencer marketing is booming. The sector is projected to hit $32.6 billion in market size by the end of 2025, up from just $1 ...