While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

Do you know that driving B2B sales through Instagram is possible? Yes, it is. All you need is the right tactic to go about it. If you have been trying to achieve this without success, this article can ...

In terms of user base, Instagram comes in at number 4 in the mobile app category, which is quite impressive because it’s outranked only by Facebook, WhatsApp and ...

As a B2B marketer, it can be tricky trying to connect with buyer personas on non-business social platforms like Instagram. B2C companies can more easily watch and listen for their ideal customers ...

With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Instagram now has over 400 million active monthly users, making it one of the world's fastest-growing social networks. It's already used by many B2C brands, but B2B brands have been a bit slow on the ...

With a recent report in The Drum revealing that B2B brands engage most with their target audience on Instagram, increasingly B2B companies are turning to this social media channel for marketing and ...

What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream. The platform is used by over 800 ...