Kmart Australia has sent shoppers into a frenzy after releasing a summer dress that's stylish, comfortable and looks very similar to a high-end design. The Sleeveless Knit Woven Midi Dress is the ...

The department store is changing their terminology in the hopes of attracting body positive millennial customers While the term “plus-size” is relatively ubiquitous throughout the fashion industry, ...

Kmart stores are tossing out the term "plus size" in favor of calling clothes that run above a size 12 "fabulously sized," Women's Wear Daily reports. "The term 'plus' implies that women who wear ...

In America, most millennials would agree that Target is superior to Kmart. In Australia, however, the opposite is true, and Kmart reigns supreme. As TikTok user Katie Payne recently pointed out in a ...

Fashions that extend past a size 14-16 are typically branded “plus-size” – a term many find problematic, especially in 2017 when the average woman wears a size 16-18. Now, in a push to move beyond ...

In 2022 Kmart hit a moment of truth. Retail was getting samey, customers were restless and the brand’s cultural pull had softened after years of Covid churn. So Australia’s biggest value retailer did ...