A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

Optimus Prime's latest toy is a new Transformers Collaborative action figure that lets him transform and 'roll out' as an MLS ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s ...

The toy can transform from truck to robot with a simple voice command or press of a button. To do so, Robosen packed it with 5,000 components, 27 patented servo motors, and 60 connected microchips. It ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. The version here is the initial “C-01” release with the trailer, ...

Hasbro is finally fixing that problem. Not by making the toys simpler, but by making them a lot more complicated and expensive in the form of its new $700 Optimus Prime Auto-Converting Programmable ...

Believe the hype. It’s an individual budgetary decision as to whether any toy is worth $700, and one we can’t make for you. [Robosen sent the review sample complimentary.] But we can attest that the ...