Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

It's an age-old conundrum. Hundreds of marketing articles have declared that PPC and SEO should not work in independent silos. But old-fashioned conventions keep many digital marketing agencies and ...

08 February 2008 SEM-consultant.com are a top line SEM Consultants, who are now the only PPC, SEO consultants offering PPC, SEO for foreign languages such as Spanish, Dutch, Chinese, Korean, Japanese, ...

SEO and PPC are separate marketing channels that each have unique roles and purposes. But that doesn’t mean you have to choose between SEO and PPC. You can benefit from both SEO and PPC. SEO and PPC ...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to ...

Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research. A well-orchestrated PPC campaign can benefit a good SEO ...

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search ...

Like every other entrepreneur, you sure want to drive maximum traffic to your website. Don’t you? However, when it comes to deciding the vehicle needed for bringing in the desired traffic, we all have ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...