If you want to make your business succeed, address a market that really needs your product. This is what a product-market fit is about. Product-market fit means offering products that satisfy strong ...

Marc Andreessen, the founder of Andreessen Horowitz, notably stated that a business went through two stages: before product-market fit and after. This is very true, and getting to product-market fit ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

The market value of a product is the price point that is generally accepted by seller and buyer. While each customer may have a different perception of product worth, a primary goal of market research ...

At this year’s TechCrunch Disrupt, we assembled an all-star panel of venture capitalists working across the entire range of startup growth and got their insights on assessing product-market fit — a ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Marketing involves many activities that require research and planning well before any advertising, promotions or public relations activities take place. Based on the challenges of marketing products, ...

When you look at your company, ask a simple question — are we market focused or are we product focused? For most businesses it is not an either/or answer. There is usually a blend that drives ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in ...