IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players ...

Welcome to Bloxburg is a renowned role-playing game on the Roblox platform, where players can exercise their imaginative skills by constructing and personalizing their own virtual abodes, discovering ...

In the ever-evolving tapestry of Roblox games, Welcome to Bloxburg has managed to stay in the loop since it was released in 2014. It has over 7.9 billion visits on its homepage, over 12 million ...

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add ...

The home retailer is testing out their new experience in the Welcome to Bloxburg life-simulation game, where Roblox players can make and design homes.