Initially called “Ryan Toys Review,” the YouTube channel mostly consisted of “unboxing” videos -- videos of the young star opening boxes of toys and playing with them.

Toy manufacturing company Bonkers Toys creates products for the new media companies by developing branded products with popular internet stars.

Perhaps we’ll see if the Ryan Toys Review channel’s fans, which number over 20 million, will hop behind the wheel and follow him on this new course.

Ryan ToysReview, a 7-year-old YouTube celebrity who made an estimated $22 million last year by posting videos of himself unboxing toys, is getting a TV series on Nickelodeon.

Since launching less than three years ago, Ryan Toys Review has become one of the most popular YouTube channels in the world, with $12.5 million subscribers and $19 billion views.

And the brand is hoping a collaboration with family-friendly YouTubers will make the meal even more attractive. Ryan's World toys will be available in Hardee's new kids' meals.