Your kids can play like pint-sized YouTube star Ryan of 'Ryan's World,' thanks to his favorite toys on sale now at Target.

Ryan’s World is a YouTube channel for toddlers and preschoolers. Originally a toy review site, Ryan’s World has nearly 30 million subscribers.

That toy, "Ryan's World Giant Mystery Egg," became a hit. It was recognized as a top-rated kids toy in 2018 by Walmart and is available at major retailers like Target, Amazon, and Walmart.

The expansion includes all-new live-action and animated content, Target-exclusive toys, apparel and Tag with Ryan gaming integrations.

Ryan Kaji made his name opening toys in YouTube videos, amassing 23 million subscribers to his Ryan’s World channel and more than $20 million a year in advertising revenue.

A 7-year-old toy reviewer who posts videos of his playful critiques and analysis to YouTube is reportedly the video-sharing site’s highest-paid star.

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

Ryan's World with YouTube star Ryan Kaji to release live-action and animated content, toys and Cameos with Ryan’s World Ninja Adventures.

For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year’s highest-paid YouTube star, earning $22 million in the 12 ...

The company brought the Ryan's World brand to Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart, expanding Ryan from YouTube.