When you think of video advertising on YouTube, you probably think of ecommerce: Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 ...

YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad ...

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ads ...

Alphabet delivered its first-ever $100 billion quarter in Q3, a revenue milestone that signifies that the company is “firmly in the generative AI era,” CEO Sundar Pichai said on an earnings call. The ...

Advertising revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google’s parent company. YouTube ad revenue climbed 14% to $10.473 billion. The company ...

For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.

Oct 28 (Reuters) - Alphabet (GOOGL.O), opens new tab will likely post its slowest revenue growth in four quarters on Tuesday, hurt by competition that weighed on its core Google Search business and ...

YouTube Premium offers an ad-free experience, but it's not cheap. If you jumped into the subscription, you may have thought it was the only way to avoid interrupting your movie trailers, cuts into ...

Google faces significant challenges, yet its diverse ecosystem and substantial R&D investments make it a resilient company with developing business opportunities. Despite losing some market share, ...