Online marketing can increase purchase intent, brand awareness and advertising awareness among consumer packaged goods consumers, according to a study released by Web research firm comScore Networks ...

The new study, "Online Marketing: Effectiveness and Impact on the Credit Union Industry," found that credit unions are placing as much emphasis on online marketing to retain members as to sell ...

Is the advertising your kids encounter online encouraging them to eat unhealthy foods? A new study says yes. Researchers from the Center for Digital Democracy and American University released a report ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...