Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...

Although the Federal Trade Commission banned subliminal advertising in the 1970s, advertising techniques have evolved to mimic some of the features of subliminal messaging. Some techniques that ...

LOS ANGELES — A throat lozenge company says the commercial it wants to run during NBC’s Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn’t buying it. According to Pine ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

National Australian TV broadcaster Network Ten has been censured for beaming subliminal advertising banners during the telecast of last year's record industry gala, the ARIA Awards. By Lars Brandle ...