A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Vodka brand’s ‘Fembot’ character is back after more than 10 years in retirement.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

An American F1 team showing off its car during the Super Bowl? I can already see the Europeans rolling their eyes.

The 'Victorious' and 'Zoey 101' star talked to PEOPLE about her favorite childhood shows and her first-ever Super Bowl ...

Silverside AI and Sazerac's in-house Shop look to the Big Game to rebuild a robot and revive its vodka brand.

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major ...

Nobody waits around when it comes to the Super Bowl. Not fans. Not players. And definitely not brands with deep pockets. Before a game had even been played this season, advertisers rushed and grabbed ...

Formula 1 is just days away from crowning its 2025 World Drivers' Champion, but focus has already shifted to next season for ...

You laughed, you cried during the Super Bowl. See what an ad expert thinks. — -- This year's most buzzed about Super Bowl commercials had to cater to a diverse crowd, with everything from ...