Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and ...

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those ...

Vodka brand’s ‘Fembot’ character is back after more than 10 years in retirement.

Nobody waits around when it comes to the Super Bowl. Not fans. Not players. And definitely not brands with deep pockets. Before a game had even been played this season, advertisers rushed and grabbed ...

LOUISVILLE, Ky., Dec. 3, 2025 /PRNewswire/ -- The robots are coming, and they're bringing vodka someplace it's never been: the Super Bowl ...

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major ...

Here are the guidelines brands and agencies must follow to submit a Super Bowl 60 commercial for the 2026 USA TODAY Ad Meter ratings.

PHILADELPHIA (WPVI) -- Matthew McConaughey thinks Nick Foles is 'Alright. Alright. Alright.' The Oscar-winning actor bought a full-page ad in Sunday's Austin American-Statesman newspaper to support ...

With Super Bowl 50 looming, if the Broncos or Panthers aren’t on your mind, then the Super Bowl ads certainly are. At $5 million a pop for each 30-second spot, the Super Bowl remains one of the most ...