Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that there are at least 133 social media platforms in existence? Clearly, with so many, it’s not practical to be on all ...

In today's highly competitive market, brand awareness is critical to the success of any business. Consumers are bombarded with messages from brands on a daily basis, making it challenging for ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...