"Das Auto" is no longer part of Volkswagen’s slogan, at least for now. Public relations firm Edelman has been working with the car maker on reputation management after its clean diesel scandal hit ...

Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...

The Volkswagen diesel scandal has seen its share of casualties, as everyone from the VW Group’s CEO to its design and R&D chiefs has stepped down. But the latest casualty isn’t an executive, it’s a ...

The advertising industry is well past its booming years, with things simmering down now into a soft boil that rarely produces anything as remarkable as the old ads. With such a background, landing the ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen (DE:VOWG_p) is planning an image offensive, and its "Das Auto" global advertising slogan is an ...