From the cigar nestled in the brickwork to 'The Dress', many optical illusions have left viewers around the world baffled over the years. But the latest illusion is arguably one of the most bizarre ...

As many people sit at the wheel of their car, they are certain they know what color is. It's the red traffic light in front of them, the garish yellow hatchback in the next lane, or the green verge ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

Ten years on from the blue and black or white and gold dress debacle of 2015, there is a new optical illusion item of clothing taking the world by storm, and it’s been worn by Melania Trump. After ...

Back in the 1950s, when color TV was invented, everything was simple. TVs were either color or black-and-white, and you could tell at a glance which was which. Today, you can find TVs and monitors ...

Sasha Rakovich receives funding from the Royal Society (Public Engagement Fund PEF\R6\6002 funds Transcending the Invisible project). As many people sit at the wheel of their car, they are certain ...